Why We Started This Brand: The Story Behind NXT GEN
At NXT GEN, we believe the future of sports isn’t just about faster 40-times or bigger lifts — it’s about creating strong, healthy, educated athletes who can thrive on and off the field.
But here’s the hard truth:
Most young athletes today are being failed.
They’re being failed by a system that focuses on performance, but neglects the foundation that makes performance sustainable — nutrition, recovery, and education.
The Problem We Saw Firsthand
In youth sports today, we’re seeing more:
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Energy crashes
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Preventable injuries
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Burnout
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Confusion about supplements
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Reliance on junk food and TikTok “hacks”
What’s missing? Education. Structure. Real support.
Parents and coaches want what’s best for their athletes — but most are navigating a sea of misinformation. And the supplement industry? It’s flooded with underdosed, overhyped formulas not built for younger athletes.
That’s where we come in.
The Vision: Fueling the Next Generation
NXT GEN was founded with one mission:
To empower every generation of America’s athletes through clean, effective, and purpose-driven supplementation.
We’re here to raise the bar for what youth-focused performance nutrition should be — safe, transparent, and built on science.
Built by a Performance Coach Who’s Walked the Walk
Our founder isn’t just a face behind a label — he’s been in the trenches.
As a longtime performance coach, he’s worked with hundreds of youth athletes, helping them:
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Break lifting records
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Dominate in competition
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Set records on the field
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Build unshakable confidence
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Learn how to fuel their bodies with intention
He’s seen the frustration in kids who want to get better but don’t know where to start. He’s also seen the damage done by cheap products, bad advice, and a “more is better” mindset.
That’s why every NXT GEN product is built with:
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Purpose-driven formulation
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Athlete-first dosing
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No fluff, no fillers, no shortcuts
Because when you’ve personally coached young athletes to reach their goals — you don’t cut corners. You build products they can trust.
Education Is in Our DNA
We don’t just sell supplements. We educate.
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What does a 15-year-old athlete actually need?
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How can a parent support healthy habits?
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When does supplementation make sense — and when doesn’t it?
We're committed to building out free resources, honest guidance, and tools that support athletes, parents, and coaches every step of the way.
This Is Just the Beginning
NXT GEN isn’t just a brand — it’s a movement. One built for those who believe that the next generation deserves better.
Better products.
Better information.
Better outcomes.
We’re here to support the future of sports — one athlete at a time.
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The Importance of a Clinically Dosed Multivitamin for Children Ages 2–8